Tuesday, 13 October 2009

Well I always preferred Murdoch anyway...

I think we've established here that I'm a reasonably genderqueer kind of person. I don't see myself as particularly masculine, certainly, and there are a lot of reasonably feminine things I like to do - adopting an effeminate vocal style, wearing make-up, being the non-dominant partner in my relationships etc. Having said that I don't really have any burning desire to have a man in surgical gear do a quick-change act on my winkie because, well, I kinda like it. It's brought pleasure to me, and many other people. Essentially, I may be a femme in a bear's body, but to be honest I like things that way.

What I don't like is being harassed by heteronormative fuckwittery on Facebook, as happened earlier. Vada, if you will, this page.

It's not necessarily the 'Mr T as Ubermensch' meme that I don't like here. It isn't even the 'Get some nuts' campaign itself. At first I found it kind of amusing because, (a) it was targeting people not so much not being men as men being cowardly or ridiculous, and (b) it's Mr T goddammit! I still have fond memories of Mr T telling kids to stay off the drugs, palling around with Hulk Hogan, and showing he was man enough to not be threatened by Boy George. I like the T. Hell, he even kicked cancer's ass. I'm down with the man with the mohawk.

So I have no problem with the man who played BA Baracus. I want that out there right now. What I do have a problem with is the crawling half-human scum who decided to graft this hateful little meme onto the Mr T Snickers campaign:

'Have you got a friend who needs to get some nuts? Either click on the "Snickers Mr T" tab to get Mr T to send that fool a message, or Shop Your Mate at http: www.getsomenuts.tv for the chance to win £1K!' (and yes, that hyperlink HAS been deliberately disabled)

Hey, fellas! Do you know someone who fails to conform to rigid notions of masculinity? You do? Then why not dob them in for a chance to receive a financial reward? Inform on your friends and family, that's a cool thing to do!

Look, I know what you're going to say. I'm not getting it. I'm just another humourless Guardian-reading spider and I ought to lighten up. But the thing is, look: kids with gender and sexuality issues already feel as if they're trapped in hostile territory where any transgression of some imagined code of masculinity could expose them to retribution, and in which they learn to police themselves carefully to avoid blowing their cover. Us all being adults, let's not encourage such a climate for the sake of a cheap advertising pop, eh?

Now that would really be showing some nuts.

1 comment:

  1. Hadn't seen that Facebook Snickers thing before. It's fucking terrible. Agree completely with everything you say, and I don't think that makes either of us humourless Guardian reading spiders.

    I think it just makes us not complete morons.